Some Words From Some Past Students:
“One word...Wow!”
The information on
these calls was absolutely priceless. Because
English is my second language I always had trouble
writing good copy. It's hard enough to figure out
what to write about let alone write attention
grabbing copy people
keep on reading after the first paragraph. I learned
tons of tricks on how to keep my prospects reading
and longing for more.
I was really looking forward to these calls and I
was definitely not disappointed. You shared some
excellent secrets and strategies which I will put to
use right away.
My favorite part...the last call about
autoresponders. I have just recently started using
them and felt kind of lost...until now. I picked up
some golden nuggets which will make a huge
difference in my business.
Thank you so much!
Ilka Flood
“Tops in my book...”
Mike, I have to thank both you and
Ben for the terrific short course on copy writing.
There is so much great information here, it is a
goldmine to help people succeed. I am just getting
started in the business but really appreciate all
your extra effort in providing insightful leadership
to the masses along with great insider tips and real
education to help others succeed. I especially
appreciate the PDF file with all the sites spelled
out - this is tremendous. I can't thank you and Ben
enough. You two are tops in my book.
All the best,
Sue Geurs
“Finally understand...”
Dear Mike,
I listened to all three
phone calls. I think I finally understand what you
are talking about. I have not understood "Ad" word
terminology. I am not a "creative" person and the
word "copy" always meant, just that "copy" and I
wasn't to copy from someone else without permission.
I do understand that you are saying a person could
use some of what someone else has said, but with
one's own product/language. I will be listening to
the MP3.
Thank you.
Jeanette Pedersen
“Great Job...”
What a great job on the copy series!
You guys truly are genuine. Your success has come
from finding what people need and filling that need
in a way that reflects on who you really are,
honest, down-to-earth, no BS. God will continue to
bless your endeavors as long as you keep your
integrity.
My favorite part was the way Mike explained his
haircut. I have been a hairdresser for 23 years and
know exactly what he is talking about. I see people
from all over the world because I work in a small
college town and it still amazes me how the guys are
just as concerned with their hair as the girls. They
like to know what is going on up there - especially
when I get the straight razor out! So to keep your
people up on what is going on and leading them to
the material - even if it's not your own, really
sets you apart as a leader. Great job on that
analogy!
This material is going to help me to communicate
more on a personal level than on the sales mentality
level I had before. It was right there in front of
me and I just needed someone to point it out.
Stay ahead of the curve and bring us right along
with you!
Once again, great job and thanks guys!
Tracy Marek
“...will keep me busy for years...”
My husband and I are brand new to
internet marketing. We started using google adwords
to promote my Magnetic Sponsoring page less than 2
weeks ago. Despite that I felt like the content was
immediately relevant to what we are doing.
There was a great mix of general and specific
strategies. There was concrete information about how
to think about the process of copywriting as well as
the structure of the process itself. I found the
reverences to great ad copy extremely helpful and
I think studying all of that could keep me very busy
for months if not years. It was clear that you both
LOVE your subject and are extremely generous with
your knowledge of it despite your "grave envy."
I started to use some of the strategies regarding
e-mail lists last night. I
feel much clearer about how to talk with the people
on my list. Thank you also for developing the
written supplement.
You just keep delivering more value than you
promised. Thank you. It's great to have a mentor
(You're one of mine now.) who walks the talk.
Melissa Gerdes
“...worth many times the
price of the course...”
Mike and Ben,
Thanks so much for an excellent job done on the
calls.
I've always enjoyed writing and, thanks to you both,
I intend to make copy writing my primary focus. You
gentlemen are proof of what a valuable and
marketable skill it is.
Your three-call series had so many great elements
that I find it hard to pick out any one as my
favorite. If pressed, I'd have to say it was the
resources that you and Ben freely provided. Wow,
what a wealth of information, worth many times the
price of the course.
But the rest of the information you presented was
just as valuable and I learned from every single
call.
From basic marketing skills, to writing effective
autoresponder letters and how to use them, to how to
use publicity for promotion, this series provided
not just an overview of copy writing, but enough
details to get anyone on the road to becoming an
extremely effective marketer. And in just 3 calls!
Amazing.
I don't care what business a person is in, they
could benefit from this series immensely. I don't
know if you're going to make the series available to
those who didn't sign up for the calls, but I'm sure
you'd have a winner if you did.
I am extremely pleased.
Thanks again to both of you.
Sincerely,
Don Loughran
“Establish yourself as a leader...”
Dear Mike,
Yesterday was the first day I was actually available
to listen in on the training call.
This is just a brief summary of what I was able to
take away from the call.
1. The more effective copy should be similar in
style and format to the other copy that is typically
included in a particular advertising venue. And may
need to be modified if placed in different ad
spaces.
2. Keep it simple and yet unique but somehow make it
interesting.
3. Everytime you send out an email, you are either
adding to your credibility or subtracting from it.
4. Autoresponder emails, must provide value and be
interesting, encourage active reading (ie.
clicking),
provide regular communication but also make sure you
have something to say.
5. Establish yourself as a leader (perceived to have
equal or greater value than the prospect.)
6. Teach your prospect, use stories to connect with
the prospect.
7. Read and commit to personal development
8. Use both active and passive promotion
9. Incorporate some type of call to action....click
on link, call some number, etc.
10. Use Q & A to provide new information to increase
your value as a source of knowledge
11. Audio interviews
12. Tracking the effectiveness of your email
delivery also helps your assessment. One source is
Delivery Monitor
13. HTML and header graphics dramically improve the
open and click thru rates and great diminished the
bounce rates.
Being new at this, much of the jargon use by copy
experts probably goes right over my head just like a
foreign language.
I do think it would very beneficial to provide maybe
some type of powerpoint presentation that covers
both the basics and advanced aspects of copywriting
including some clear illustrations for references to
magnify the points. I will review the first two
calls when they become available for me to listen to
and give you my feedback.
Thanks for sharing.
Derek Scott
“You taught me so much.”
Mike,
My favorite call was call two. Not only did you two
go into the whole process of preparing and writing
copy, but you blew me away with one point. It will
make all the difference in my copywriting ventures.
The one point that stands out most in my mind is
research. You taught me so much.
Research the market before research the product.
Know the mindset of the prospective customer and
then show him how he can solve his problem. Walk him
through his own internal conversation. Knowing your
key market is the key to selling anything.
After researching the market, one must research the
product over and over until he knows it as well as
the the creator. Once you know who your customer is
and every possible way that the product can provide
it to him, there is no way you CAN'T write copy that
makes him reach for his wallet before he realizes
he's reading an ad!
This fundamental of copywriting was so superbly
explained that I know I can immediately apply it to
my business. I see dollar signs a-rollin' my way!
And I will NEVER forget the "cram & break" writing
secret! That's priceless!
Thanks for all the value,
Ryan Whitaker
“What a difference the phone calls made!”
Thank you! Mike and Ben,
I read your book back in March of this year and
loved it Mike. Then LIFE came along and gave me some
other challenges to deal with which meant that this
went on the back burner for a few months.
I joined the Magnetic Sponsoring community a couple
of weeks ago and put in a very lame profile--blah!
blah! blah!
What a difference the phone calls made! As soon as
#3 was done I went back in a re-wrote it.
I think the favourite parts of the calls were:
learning to use bullets that make you want to keep
reading.
Bridging the gap from the prospect to the
opportunity and not the other way around.
Wow! this was great and all I have to do is write a
story--I can do that! Sharing new news.
I am really looking forward passing on all this
awesome information to my group (and even making
some money from the sharing, not just because I am
an affiliate but because those who really take this
on will transform their business. I know it is
already personally.
Thank you both very, very much and I wish you
continued prosperity, adventure for the Holidays and
2008.
Kaytie Stack |